Lyft contacted me about a new product they are bringing to market. They invited me down to their offices and observed me in a fake car.
It was bizarre, in a way. They asked me strange questions about what I saw, what I felt about, etc.
It lasted about an hour and they gave me a $100 gift card which I bought Amazon.com credit with. I also invested the equivalent of my pay in my Prosper.com account, which is currently earning a healthy 11.11%