Investing is a scary thing. It’s complex, fast-moving, and you can lose your money as easily as you put it in. Trades are expensive and money managers are too – and don’t always return good results.
I have several investment accounts, some of which I manage myself and some (like Acorns) are so called “robo” investors. Betterment is such a robo investor. The company uses complex and accurate algorithms to determine not only the best ratio of stocks to bonds, but also which classes of stocks and bonds you should invest in depending on your risk tolerance and goals – if you are unsure about your goals and risk tolerance, they have a quick and easy questionnaire and other advice available.
Betterment invests your money in high-performing, low-cost ETF’s to maximize diversification, and minimize fees. Betterment advertises that an average DIY investor can expect 4.3% better returns with Betterment, than by themselves.
I have had a good experience with Betterment, so much so that I opened an IRA with them as well and I’m quite happy with their performance given the small balance I opened the accounts with.
As a natural skeptic, I feel safe and happy with my money in Betterment. I think this choice is a good one as a professional investor I know and a very smart money manager and attorney I know both have Betterment accounts as well.